Shiseido Targeted firming face serum Micro-Click Concentrate 1.4 ml
Shiseido
A targeted face serum inspired by aesthetic procedures, designed to address visible wrinkles, sagging, enlarged pores and dullness. The formula delivers niacinamide with micro-level precision while the applicator provides gentle physical stimulation.
Shiseido PreciseDelivery Technology uses a micro-point applicator for controlled delivery of niacinamide to the upper epidermis. The treatment helps firm and hydrate the skin while visibly reducing fine lines and dullness.
The formula contains niacinamide, sodium hyaluronate, lactobacillus/rice ferment, dipotassium glycyrrhizate, red clover flower extract, phellodendron amurense bark extract, bupleurum falcatum root extract and cinnamon bark extract.
- product type
- face concentrate
- key features
- anti-aging, lifting
- use for
- face
- skin type
- for mature skin
- main ingredient
- niacinamide
One of the world's first cosmetics companies is Shiseido, founded in 1872. It was established by pharmacist Arinobu Fukuhara in Tokyo, based on a pharmacy. The foundational product was the skin-softening lotion Eudermine, manufactured in 1897. It served as the catalyst for the creation of an innovative Asian skincare line, and with an improved formula, it is still part of Shiseido's range today.
At that time, Asian women exclusively used white face powder. The company introduced innovative decorative cosmetics to them—a palette of 7 shades of powder that adjusted to the skin tone, and the first cream produced in Japan, Shiseido Cold Cream DeLuxe.
Today, the brand offers a multitude of comprehensive skincare lines on the cosmetics market. The main ones include Benefiance, WASO, Future Solution FX, and Essentials, which encompass products for young skin, anti-aging, environmentally friendly, sun protection, as well as premium care.
In 2018, the Shiseido Ginza Tokyo brand introduced the world to an updated makeup collection, consisting of 4 textures: gel, powder, ink, and shimmers.
For men, the brand has a separate, specialized skincare line called Shiseido Men, focused on the skin's needs during, before, and after shaving.
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