Shiseido Lifting, firming, and brightening day cream SPF 30 Uplifting and Firming Advanced Day Cream 50 ml
Shiseido
Morning light, bottled — the Shiseido Vital Perfection Uplifting and Firming Advanced Day Cream SPF 30 reawakens skin’s youthful vitality with each touch. Powered by KURENAI-TruLift Complex™ to strengthen resilience and ReNeura Technology++™ to boost responsiveness, it improves firmness, elasticity, and radiance day after day.
The velvety, moisture-rich texture melts into skin for an instantly smooth, luminous finish while providing SPF 30 protection against UV damage. Fine lines appear softened, contours feel lifted, and skin glows with confidence from morning to night.
- product type
- face cream
- key features
- moisturizing
- use for
- face
- spf
- spf 30+
- skin type
- for all skin types
One of the world's first cosmetics companies is Shiseido, founded in 1872. It was established by pharmacist Arinobu Fukuhara in Tokyo, based on a pharmacy. The foundational product was the skin-softening lotion Eudermine, manufactured in 1897. It served as the catalyst for the creation of an innovative Asian skincare line, and with an improved formula, it is still part of Shiseido's range today.
At that time, Asian women exclusively used white face powder. The company introduced innovative decorative cosmetics to them—a palette of 7 shades of powder that adjusted to the skin tone, and the first cream produced in Japan, Shiseido Cold Cream DeLuxe.
Today, the brand offers a multitude of comprehensive skincare lines on the cosmetics market. The main ones include Benefiance, WASO, Future Solution FX, and Essentials, which encompass products for young skin, anti-aging, environmentally friendly, sun protection, as well as premium care.
In 2018, the Shiseido Ginza Tokyo brand introduced the world to an updated makeup collection, consisting of 4 textures: gel, powder, ink, and shimmers.
For men, the brand has a separate, specialized skincare line called Shiseido Men, focused on the skin's needs during, before, and after shaving.
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