Shiseido Face and Body Sunscreen Lotion SPF50+ Expert 300 ml
Shiseido
Discover advanced sun care with Expert Sun Protector Lotion SPF 50+.
Powered by Shiseido’s patented SynchroShieldRepair™ technology, the protective veil becomes stronger when exposed to heat and water and can restore itself when disrupted by movement or friction. The formula provides powerful protection against UVA and UVB rays and contains hypotaurine to help defend the skin from oxidative damage caused by blue light.
Lightweight, breathable and invisible on the skin, the lotion is suitable for all skin types and tones. Its luxurious, silky texture glides on effortlessly and leaves a comfortable finish.
Made with more than 60% skincare ingredients, the formula combines Profense CEL™ Complex to help reduce the appearance of wrinkles and dark spots, Algae Complex to provide up to four hours of hydration, and liquorice root extract with Seaweed Complex to soothe the skin. NatureSurge Complex helps protect against oxidative stress associated with environmental pollutants, while safflower extract leaves the skin smoother and plumper.
- product type
- facial lotion
- key features
- sun protection, moisturizing
- use for
- face, body
- spf
- spf 50+
- skin type
- for all skin types
- main ingredient
- vitamin e
- application time
- day
Shake well before use. When applying to the face, use after your regular skincare routine. The lotion can also be used as a makeup base. To remove, cleanse thoroughly with your usual face or body cleanser.
Apply generously before sun exposure and reapply frequently to maintain protection, especially after perspiring, swimming or towel-drying. Applying less product will significantly reduce the level of protection. Do not stay in the sun for prolonged periods, even while using sunscreen, as excessive sun exposure poses a serious health risk. Avoid contact with the eyes.
Flammable. Store away from direct sunlight, high temperatures and humidity. If the formula comes into contact with clothing, wash immediately with detergent. Do not use chlorine bleach, as this may cause the formula to turn pink. Avoid contact with furniture, nails and leather goods, as the formula may cause discolouration or damage. After use, wipe the opening of the container clean and close the cap securely.
To activate WetForce technology, expose the applied area to water or perspiration for 30 minutes.
One of the world's first cosmetics companies is Shiseido, founded in 1872. It was established by pharmacist Arinobu Fukuhara in Tokyo, based on a pharmacy. The foundational product was the skin-softening lotion Eudermine, manufactured in 1897. It served as the catalyst for the creation of an innovative Asian skincare line, and with an improved formula, it is still part of Shiseido's range today.
At that time, Asian women exclusively used white face powder. The company introduced innovative decorative cosmetics to them—a palette of 7 shades of powder that adjusted to the skin tone, and the first cream produced in Japan, Shiseido Cold Cream DeLuxe.
Today, the brand offers a multitude of comprehensive skincare lines on the cosmetics market. The main ones include Benefiance, WASO, Future Solution FX, and Essentials, which encompass products for young skin, anti-aging, environmentally friendly, sun protection, as well as premium care.
In 2018, the Shiseido Ginza Tokyo brand introduced the world to an updated makeup collection, consisting of 4 textures: gel, powder, ink, and shimmers.
For men, the brand has a separate, specialized skincare line called Shiseido Men, focused on the skin's needs during, before, and after shaving.
country of origin
Japan
